Proxima

A DTC skincare brand's Meta ROAS had plateaued. Their interest-based audiences were saturating, their lookalikes were no longer finding new buyers, and their customer acquisition cost had climbed 40% over six months. They connected Proxima. Proxima is an AI audience targeting platform for paid social that builds custom, high-intent audience segments for Meta campaigns by analyzing behavioral and purchase data patterns from a network of thousands of e-commerce brands — identifying consumer profiles that have demonstrated purchase propensity for similar products across that broader data pool, then making those profiles targetable in a brand's Meta ad account as a custom audience segment. This network data advantage addresses one of the most persistent limitations of first-party lookalike audiences: they are only as rich as the brand's own customer database, which is insufficient for scaling beyond an established install base without deteriorating targeting precision. Proxima's Intelligence layer provides category-level benchmark data — average ROAS, CAC ranges, and campaign performance metrics across comparable brands in the same product vertical — giving marketing directors a peer comparison framework for evaluating their own paid social performance rather than setting targets in isolation. The GPT-powered marketing assistant is positioned to analyze these benchmarks and generate campaign optimization recommendations grounded in the performance context the Intelligence layer provides. Proxima delivers its strongest results on Meta — Facebook and Instagram — and is not suitable as a primary solution for brands whose paid media strategy centers on Google Search, YouTube, TikTok Ads, or programmatic display. Marketers whose primary channel is outside the Meta ecosystem will find Proxima's audience building capabilities largely inapplicable to their active campaigns, making it a Meta-specific performance layer rather than a cross-channel audience intelligence platform.

Proxima is an AI audience targeting tool for paid social that builds custom high-intent audiences for Meta campaigns, reduces customer acquisition costs, and improves ROAS with predictive analytics.

Proxima is widely used by professionals, developers, marketers, and creators to enhance their daily work and improve efficiency.

Proxima is an AI Tool that addresses the audience quality ceiling that brands hit when first-party data and standard Meta lookalikes no longer deliver efficient customer acquisition at scale. Its network data model — drawing behavioral patterns from thousands of e-commerce brand integrations — creates targetable audience segments with broader reach than a single brand's own customer database can support. Compared to Madgicx's ad creative optimization focus, Proxima concentrates specifically on the audience targeting layer, and compared to Triple Whale's attribution and analytics positioning, Proxima is an intervention tool for campaign performance rather than a measurement platform.

It is suitable for beginners as well as professionals who want to streamline their workflow and save time using advanced AI capabilities.