Yobi

Yobi is a predictive analytics platform that enriches customer and prospect profiles with behavioral signals derived from a consented dataset of over 300 million US consumers. Using machine learning to create embeddings that encode purchasing intent, category affinity, and lifestyle indicators, Yobi enables marketing teams to move from demographic segmentation toward behavioral prediction — identifying which prospects are most likely to convert before a campaign begins. Marketing teams that rely solely on first-party CRM data often work with incomplete profiles: a customer's email, a few purchase events, and a rough demographic estimate. Yobi's customer profile enrichment adds over 200 predictive behavioral signals to existing records, with 85% of its dataset exclusive to the platform rather than available through standard data broker sources. The platform is accessible through both the Azure Marketplace and Databricks Marketplace, enabling data and ML teams to integrate Yobi's enrichment pipeline directly into existing cloud analytics environments. Yobi is not the right tool for marketing teams looking for a campaign management or email automation platform. Its value is in data enrichment and predictive modeling — organizations without a dedicated data science or analytics function will struggle to translate the behavioral signal outputs into actionable targeting decisions without additional tooling. For a retail brand with an existing Databricks environment, a specific use case is a product launch: Yobi can score the existing customer database against purchase propensity signals for the relevant product category, identify the top-decile buyers before the campaign goes live, and pass those enriched segments into campaign execution platforms like Braze or Klaviyo without manual data wrangling.

Yobi is a predictive analytics platform that enriches customer profiles with over 200 behavioral signals drawn from a consented dataset of 300 million US consumers, available on Azure and Databricks.

Yobi is widely used by professionals, developers, marketers, and creators to enhance their daily work and improve efficiency.

Yobi is an AI Tool for marketing agencies, retail brands, and data science teams that need to enrich customer profiles and build predictive audience segments beyond what first-party data alone can support. Its consented behavioral dataset and machine learning embedding approach offer a privacy-preserving alternative to cookie-based targeting, with native availability on Azure and Databricks enabling direct integration into existing enterprise analytics stacks. The platform delivers the most value when analytical teams can operationalize the enriched signal outputs into automated targeting workflows.

It is suitable for beginners as well as professionals who want to streamline their workflow and save time using advanced AI capabilities.